Class was good last week.
We got into social network and internet advertising quite a bit.
Still enjoying being able to sit and have intellectual conversation about what is going on in the marketing world today.
Our reading this week had a lot to do with the internet, and advertising on the internet. This seems to be perfect timing because I am dealing with this right now with a start up company that I’ve become involved with. I’m learning more and more about Google Adwords that I ever though I would – and I only know the basics. I can’t wait to start learning more and really figuring out how to use this effectively. https://adwords.google.com/select/Login
Something we started using is Google Analytics. I find this to be one of the coolest things available, and it doesn’t hurt that it is completely free. To be able to track what BUILDING someone was sitting in when they went to your website, and how long they were there – on what page – is absolutely ridiculous – in a very good way. By having this wealth of information - you can put the most detailed information on any page tailored to a very certain target. http://www.google.com/analytics/
Perfect.
