As you may have guessed in my last post, I am not traditional media’s biggest fan. This is the kind of stuff I’m talking about:
- Advertisements in urinals
- Ad “scents” – filling a room or location with a “scent”
- Elevator Advertising
-Airport Security Advertising
It just makes sense to realize that the times, they are changing. People know they don’t have to watch commercials anymore, so they don’t. They know they can click “scan” in their cars, so they do. It is irresponsible, on a marketer’s behalf, to sit back and ignore everything that is going on in the world of today’s marketing.
Taken from the article inspiring this rant:
“Today’s consumers want their advertising to be relevant to their lives. Many of the old models of marketing have become obsolete. Yet never have the opportunities been so great, or diverse, for advertising. It is imperative to be hip, innovative, and contemporary. (In fact, it’s even more important than the product being advertised.)”
(you can find this article here: http://www.associatedcontent.com/article/458743/shocking_nontraditional_advertising.html?page=2&cat=35)
What happens is this: Tell me the last time you saw someone sleeping on a bed in the middle of the airport? Exactly. It is buzz. Viral Marketing is non-traditional marketing and it stems from these outlandish concepts. You better believe that the next time you see someone sitting in a chair that has a bare “rear” on it, they’re going to be telling their friends. Then, they tell theirs and before you know it, it has gone viral. And in marketing, viral is a recipe for success.
Non-traditional media can be so many different things. It doesn’t have to be this outlandish, or it could be ten times worse! It is whatever you think will reach your consumers on their level. It is what you think you can do to make them understand and, ultimately want to talk about it, think about it, share it.
Check out this article, and some of the pictures I’ve posted below. These are some ideas of non-traditional advertising to help get some buzzzzzzzzzzzzzzzzzzz.
